From Blog to Book: Turn Your Knowledge into Profit


I recently unsubscribed from a book publisher’s blog because I wasn’t getting much from it. So I took a chance and subscribed to Joel Friedlander’s blog, The Book Designer, and haven’t regretted it. Joel is an experienced book designer, writer, and publisher, and I highly recommend you check out his blog.

In his most recent blog, Joel offers his new book, Book Construction Blueprint, for FREE. That’s right – all 225 pages – for FREE. But that’s not the point I want to make. Something in his blog got me thinking about all the writing I’ve done over the years: alt med newsletters, articles, and a nutrition book, plus two other non-fictions sitting in my computer at the moment. He wrote that his latest book is really of compilation of all the free blogs he’s written for so many years. He wrote that this is actually his second book based on his blogging that he calls ‘booking my blog’ (I like this phrase). Joel writes on his recent blog:

This is a good example of “repurposing” material that was originally free when it appeared on the blog into a financial asset that will produce income for years to come.

If you’re a blogger with specialized knowledge, and you write in logical categories, you should be able to do the same.

It got me thinking: what if I took all that information I’ve shared over the last twenty years and put it all into a book? It could be a collection of some of my best work; most of the information has remained the same, albeit a few updates. I have to spend more time working out the details but I feel renewed from this recent post.

If you have specialized knowledge, why are you not doing this? I have a friend (come to think of it, I will send him this blog immediately) who writes weekly blog articles with intelligence and a wry humor. This would be perfect for him, since he once tried to recruit me to put together a book of his blogs (it didn’t pan out at the time).  Why aren’t more people doing this? Sharing the wealth of their accumulated knowledge and specialty training? Get started now by going through your blog posts to see which ones would make it into your book. Start an outline, see where it takes you.

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