You Have Too Many Adverbs, We Need To Operate ASAP

A funny, enlightening view of one of my less-than-desirable writing skills (and many others’, I’m sure). Read on…

P. S. Hoffman

Yesterday, I went to the Doctor’s to have my brain tested. She came into the room, staring at her charts, shaking her head.

“P.S. Hoffman, I’m afraid I have some bad news.”

“What is it? What’s wrong with me?”

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Subliminal Messages and The Call of the Word

Do you notice how your writing takes on a life of its own once a project is started? Do you wonder how you got started on it to begin with? I only recently realized that happened to me. After completing the grueling self-publishing process of my nutrition book (Agida/Agita No More), I thought about writing another  book on Chinese dietary therapy, detailing how foods can heal specific Western diseases. Then I summarily dismissed it. I was exhausted mentally and felt I did not have it left in me to start another painstaking journey down the nonfiction road. 

Everywhere I went, people asked me, “How do you treat disease X, Y, Z?” when I talked about/marketed my book. I wondered if perhaps it would make sense to write a companion book, to clarify how to eat to heal Western diseases from an Eastern perspective. Once again, I quickly dismissed the idea and bristled at the thought of going through that process again. Something nagged at me – it happens to a lot of writers, I will assume – and ideas formed in my mind about how I could actually write the book that so many seem to have hinted they needed.

As I write this blog entry, I’ve already completed chapters one and two of the new nutrition book and am now working on chapter three. So much for avoiding agida. But the call from so many turned out to be a subliminal message that I finally heard (okay, so I’m a little slow on the uptake). I have found this book a bit easier to write since I’m keeping the formatting style from the first book. That means all I have to do is plug in the information, as some of the information is repeated from the first book. I love the copy/paste function! 

It was a great release to finally get the myriad rambling ideas out of my head and onto paper (though more continue to take shape since I’ve made room up there). Subliminal or not, it has occurred to me that, simply put, writers must write. Regardless of the subject, we must give in to ‘the call of the word’. 

My advice: Pay attention to the hidden messages all around you. Let them be your muse, let them inspire you to answer your ‘call of the word.’

Tips to Boost Your Blog

This is a good article so I thought I’d share it with you…have to click on the link to read the whole article, as there is no Share button.

70 quick tips that will boost your author blog


Our guest blogger today is Federica Auletta, a communications assistant at
Market Inspector, a business-to-business digital marketplace for businesses and institutions in Europe. The company makes it possible for businesses to compare quotes and offers from different suppliers. The article and helpful infographic that follows provide useful information for author bloggers with a wide range of experience. 

70 quick tips that will boost your author blog

By Federica Auletta

Any author can blog, but only a lucky few are successful at it. As a matter of fact, there are hundreds of millions of blogs available on the web, but the majority of internauts know only about a handful.

With that in mind, you might wonder how some bloggers drive tons of traffic to the blog on their website. Market Inspector has created an infographic (below) with 70 proven tips to help authors like you start or promote a successful blog on your site.

1. Search engine optimization – SEO

There are likely several key factors that influence a website’s search result rankings. No one is fully aware of how browsers classify pages, since these algorithms are kept a secret.

What is certain, though, is that some criteria have been identified: blog updates, the use of links, content relevancy, spam level, and domain authority are just some of the specifics that help optimize a page.

2. Attitude

Even behind a monitor, a personal approach always matters. The first rule for effective blogging is commitment. Perseverance and expertise are keywords when it comes to starting or managing a blog.

It’s important that the blog page is updated with unique content at least once a week. You want readers to anticipate your posts, so the only way to gain more traffic, better visibility, and returning visitors is to be a consistent blogger.

Read it all here

Success and Failure: The Yang and Yin of Writing (& Life)

I’m more than a bit of a fatalist. I start each day at my computer by checking a particular set of websites: my blog (Mestengo Books), my Fan pages (ROWT, 5 Element Nutrition), and my LinkedIn page. Before I do all that, I check my “fate” for the day at ifate – I leave it up to the Universe as to which type of fortune-telling card shows up (I-Ching, Tarot, or Runes). Today, it was an I-Ching reading that I found relevant and is my lesson for the next twenty-four hours: Hexagram 47 (this link provides a fuller explanation).

In summary, the lesson of Hexagram 47 for today is about oppression and hope – that even during difficult or bad times we must dig down deep, not fear failure (the inevitable downswing of the life/writing-cycle), quietly embrace it, and carry on with the understanding (hope) that all will be better again (the inevitable upswing of the life/writing-cycle). Does that sound like your life or your writing? It certainly does mine. 

It got me to thinking – since I’m licensed in Chinese medicine and I see the world through the lens of Yin/Yang relationships (Universal Law of Unity of Opposites) – that oppression, defined in the hexagram as “a form of troublesome worries,” is a kind of Yin/failure that sooner or later will turn into Yang/success in the cycle of life/writing. Some days the words flow, other days they don’t. Today I struggle with finding the right words for this blog while I wrestle with a work-related decision that must be made. I can’t wait for that upswing…

I’ve also been struggling with marketing my new book (due mainly to budget constraints and lack of marketing acumen) and am looking at non-mainstream options. I know it won’t be a NY Times bestseller and I’m okay with that – it’s not what I really want anyway, because it’s not where I fit. It’s been a slow climb. Recently, however, I’ve had the good fortune to be published in Qi Journal, a wonderful publication highlighting Tai Chi, Qi Gong, Chinese medicine, martial arts and Chinese culture in general. As a result, sales of my book increased. And I’ve been invited to publish with them again (and possibly ongoing). It was a chance email I’d sent to  them inquiring about writing an article for them (because I was looking for different avenues for book marketing) and ended up with the opportunity to publish a portion of my book. Talk about Yin moving into Yang!

Failure  happens to everyone. It’s how you handle the failure. Ride it out, like a big bump in the road and you’ll come out the other side wiser, and perhaps, more successful. In whatever way that means for you.

failure should be our teacher